Facebook Watch: Big Chicken Shaq
Facebook Watch:
Big Chicken Shaq
Role:
/Social Producer
/Strategist
Developed and executed a 360° social strategy for the Facebook Watch series "Big Chicken Shaq" documenting Shaquille O’Neal’s journey in opening Big Chicken. Partnered with vendors, VIP talent, production teams, and chefs to bring the brand’s story to life. One of the most rewarding wins was pitching and securing a fan-voted seasonal menu item, which became a permanent staple due to its overwhelming popularity.
